South Africa ranks 40th in the list of best countries for 2024. That’s according to a survey of 17 000 people from across the globe surveyed from May 2022 to May 2023.
The list was released by US News & World Report, which ranked the countries using a a set of 73 country attributes or terms that can be used to describe a country that are also relevant to the success of a modern nation.
The news site reported that global marketing and communications services company WPP, along with its proprietary BAV brand analytics tool, and the Wharton School of the University of Pennsylvania jointly created the model used to assess and rank countries.
“The rankings project is based on how global perceptions define countries in terms of a number of qualitative characteristics – impressions that have the potential to drive trade, travel and investment, and can directly affect national economies.
“The 2024 analysis covers perceptions of 89 nations,” said the news site.
3. United States
4. Canada
5. Australia
6. Sweden
7. Germany
8. United Kingdom
9. New Zealand
10. Denmark