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Usama Mukwaya, the producer of the Ikon Awards and Director of Operations at the Ikon Inspire Foundation, says they are on a mission to transform Uganda’s film and television industry. In this interview, he shares the inspiration behind the Ikon Awards, the strides they have made so far, and their vision for the future.
Mukwaya also delves into the challenges they’ve faced, the importance of collaboration, and what to expect from the highly anticipated 2025 edition of the awards.
What inspired the Ikon Awards, and what makes them different?
The Ikon Awards were born out of a passion to celebrate Uganda’s young but vibrant film and television industry. We wanted to create an independent platform that not only recognizes excellence but also fosters networking, growth, and collaboration.
Additionally, the awards are part of a drive to leverage the power of film and television to trigger positive shifts in society. We are doing this by encouraging the telling of authentic stories that challenge patterns of inequality and push for accountability around various social issues, such as gender-based violence and sexual and reproductive health rights.
How do you envision the Ikon Awards’ role in shaping Ugandan cinema?
Our vision is to make the Ikon Awards a catalyst for Uganda’s film industry growth, both regionally and globally. We aim to boost morale, attract international attention, and develop talent through masterclasses and workshops. We want to restore trust in local award shows while celebrating filmmakers authentically.
What successes have you registered over the last two editions?
We’re proud of the increased industry engagement, growing local recognition, and successful masterclasses with industry experts. Our strategic partnerships with regional, global, and non-film organizations have also been a highlight. We’ve garnered a huge following on our social media platforms as well as authentic coverage from the local press.
What challenges have you faced, and how have they influenced growth?
Funding constraints, industry fragmentation, and rebuilding trust have been significant challenges. However, these obstacles have driven us to innovate, strengthen relationships, and enhance the quality of event production. As a new startup, we hope to grow gradually and steadily.
What was the idea behind the 90s-themed launch party?
We wanted to pay tribute to Uganda’s film trailblazers while creating a nostalgic atmosphere and highlighting the importance of costuming in filmmaking. It was incredible to see industry veterans and newcomers come together to usher in the new edition.
Why collaborate with Nigerian actors?
Partnering with Nigerian actors taps into their industry expertise, fosters knowledge sharing, and opens doors for co-productions. We believe this collaboration will elevate Uganda’s film industry to new heights, just as it has for Nigeria on the global stage.
What initiatives or partnerships are you fostering?
Ikonverstation (Ikon Awards Podcast), Ikon Fellowship Programme, African Film Forum, and the newest initiative, the Leesu Fempower Initiative. These initiatives promote collaboration, skill development, and industry growth.
What should people expect from the 2025 edition?
Get ready for an expanded nominee list from four to five, increased international participation, strategic partnerships, and a showcase of Uganda’s best films and talent yet. We’re pushing boundaries to make the 2025 edition unforgettable as we plan to expand beyond Uganda.
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