Bell ObaFest returns for the 2nd edition

The 2023 edition of Bell ObaFest attracted over 5,000 attendees, and the 2024 festival promises to raise the bar even higher.

“We intend to deliver a more memorable experience that showcases the rich culture of East Africa, allowing customers to experience how we do music, food, and beer,” said Matilda Babuleka, Marketing Manager for the Beer Portfolio at Uganda Breweries Limited.

Under the campaign “This is How We Do,” Bell ObaFest continues to champion its core mission of celebrating East African culture through music, food, and beer. The festival’s expansion across multiple East African countries this year showcases a unique cultural identity while creating a platform for talent from the region.

This year’s festival will feature four stages:

Bell ObaFest’s commitment to inclusivity shines through its continued partnership with Light for the World Uganda. This collaboration aims to provide experiences catering to people with disabilities, promoting a more inclusive society. “Bell Lager has championed this agenda towards shaping a more inclusive society,” Babuleka added.

Sustainability is also a key focus, with the festival implementing waste management, recycling, and other sustainable practices to ensure a greener, more responsible festival experience.

The festival goes beyond just entertainment by promoting local entrepreneurship and fostering creativity. The event will feature a food market, allowing food vendors to showcase East Africa’s diverse culinary culture, while supporting young vendors and artists. Moreover, artists from across the region will have a platform to perform and promote their craft.

Bell ObaFest has partnered with key industry players such as Swangz Avenue, Talent Africa, and Solutions East Africa for event production and talent management. Additional partners include Scanad Uganda for advertising, Corporate Image for public relations, Saladin Uganda for media buying, and DigiTribe for digital communication.

As Bell ObaFest expands its reach across East Africa, it not only celebrates the region’s rich heritage but also makes a positive impact across various sectors including culture, community development, and sustainability. Bell Lager, through this festival, reaffirms its commitment to supporting local talent, entrepreneurship, and environmental responsibility.

For more updates, attendees are encouraged to follow Bell Lager’s social media platforms and stay tuned for the latest news on this exciting East African cultural festival.